RAFAEL FREITAS' WORK IN ADVERTISING
Rafael worked for five years in a sports and marketing advertising agency he founded with three other partners. Founded in 2011, TK10 Marketing Esportivo is the first and marketing advertising agency focused on sports. It provides social media management/strategies for sports brands and organizations.
Rafael was the Planning/Creative Director. All the marketing/social media strategies were supervised by him.
You can find below some videos he edited and some of the designs the agency created through the years.
In 2012, one of TK10 partners Thomaz Monteiro, was slightly overweighted and was challenged by the other partners to change his lifestyle. He was challenged to run a 5K race.
In order to prepare for the race, Monteiro was supervised by doctors and dietitians. He prepared for months and ended up changing his lifestyle.
The agency documented this challenge in a series of videos. Rafael was the host of all of them.
Clicking on the bottom below to watch the first video of the series, where Rafael introduces Thomaz and the challenge.
He also helped to edit all the series.
In a partnership with one of Brazil's most redeemed journalists, TK10 Created a sports humor video channel on Youtube called CHUPA FC, focused on comedy sketches on soccer. Rafael was the main producer, writer, editor and actor.Click on the button to open the channel on Youtube.
DESIGN WORKS - PINTEREST
Rafael was the planning/copyright director of TK10 Marketing Esportivo. All the work done by the agency was supervised by him. Clicking on the button below, you can see TK10's Pinterest page, with some of the visual content produced for social media.